Unleashing the Potential of Direct Solidarity, with Emanuele Santi
June 06, 2024

“…so what we want to do is really unleash the potential of humans to really connect and help. It’s a bit of what we do in Africa – it’s unleashing the potential, the entrepreneurial potential to actually drive solutions, and what we’re giving is this tool that even any random individual can be a solution to local problems.”
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This episode of the humans at work podcast features a conversation with Emanuele Santi, co-founder and president of Afrilanthropy supporting African entrepreneurs, and Riding the Rainbow, an app connecting refugees and local communities in the sharing, circular economy.
Emanuele and I talk about fear, risk, myth and labelling, and how his work with African entrepreneurs and refugees provides simple tools and channels that unleash human potential for innovation, empathy and local solutions. We covered the full range of topics in the economic space from macro-economics and the continuing negative impacts of colonisation, to micro-economics and the power of individuals to create local solutions that deliver impact and can scale.
Emanuele and I talk about:
- The concept of Mal d’Afrique, once you’ve been to Africa you long to go back
- Unleashing and supporting potential for local solutions through local innovation
- Mindset shifts in philanthropy and sustainable social support
- Broken investment and economic systems
- Concepts of risk based on your lived experience
- Social entrepreneurship and capacity for risk
- Changing narratives – Africa as a hotspot for innovation
- Macro to micro economic theory
- The ongoing impact of colonisation
- Myths of global food and energy production
- Riding the Rainbow, the app connecting asylum seekers and refugees with local communities
- The concept of direct solidarity, breaking down barriers for empathy and connection
- How fear drives disconnection
- Recycling and circular economy
a visual recording of the podcast conversation
follow the graphical journey map of my conversation with Emanuele


Resources and Links:
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To learn more about Emanuele:Â
Visit Emanuele at afrilanthropy.org
Sign-up to the Riding the Rainbow app via your phone App store or ridingtherainbow.com
Follow Emanuele on LinkedIn



connect with Jules:
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