Leading with better, with Jasper Steinhausen
December 17, 2024

“…find that new and better version that better suits and deals with the problem at hand, whether that's one for you and or your client, and then go out and sell that. Now we've made a new and smarter version, oh and by the way, it's actually also better for the world, but it's not the other way around. Don't lead with green, lead with better, and then sprinkle green on top. That's what's going to make you set your path.”
In this episode of the Humans at Work podcast, Jasper takes us through his journey into sustainability and the importance of business leadership in addressing climate change. Jasper introduces his concept of the 'Fatal Five' barriers to sustainability and how reframing the conversation can lead to positive outcomes for both businesses and the environment. We discuss the need for a redefinition of sustainability that emphasizes proactive measures for future generations, the importance of collaboration and openness in addressing environmental challenges, and the necessity of overcoming fear to embrace an abundance mindset.
Jasper and I talk about:
- The impact of our upbringing on our climate awareness.
- Rethinking how sustainability can align with business success.
- Two basic needs - a stable ecosystem and meaningful jobs.
- How mindset shifts are crucial for embracing sustainability.
- Why sustainability is often viewed as a burden, not an opportunity, and the impact this has.
- Turning around negativity to looking at opportunities for creating positive impact
- Collaboration and openness as essential for solving sustainability challenges.
- How fear can hinder progress, whereas embracing abundance fosters innovation.
- Authentic communication is key, how to lead with better solutions, not just green initiatives.
- That businesses need a mission bigger than themselves to enhance their credibility and their sustainability efforts.
- Practical strategies to empower businesses to implement sustainability.
a visual recording of the podcast conversation
follow the graphical journey map of my conversation with Jasper


Resources and Links:
To learn more about Jasper:
Follow Jasper on LinkedIn
Visit Jasper at bwimpact.com
Jasper's new book, Making Sustainability Profitable, is available to listeners - and our conversation gives you a great introduction to how to use his methods to add circularity and sustainability into making your businesses better.
Download a free copy of Making Sustainability Profitable here.


Keep learning more from Jasper, with these courses
For CEO's/C-suite leaders looking to make sustainability a key focus in your business, this 30-day transformation program is designed to make sustainability profitable, which you can explore here.
Designed for environmental directors and similar roles, this group programme aims to help you get sustainability at the top of your company’s agenda—join the program here.

connect with Jules:
Follow Jules on LinkedIn
Need an engaging, thought-provoking, inspirational speaker or facilitator? Talk to Jules about her availability via Calendly
To get Jules’ help with your organisational or leadership challenge, visit www.jerica.org or go ahead and book a time with Jules via Calendly
keep connected with humans at work:
To listen to more podcasts and read Jules’ blogs visit humansatwork.org
To improve your ethical leadership, sign up to our free self-paced digital Matching Values to Action course

want a copy of the podcast transcript?
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